SEO stands for Search Engine Optimization. It is basically the process used to help ensure your website gets found and you get good rankings on Google’s Search Engine. It involves site analysis, strategic planning, keyword research, and more.
Once you have your awesome site, then you need to get people to SEE it! Not only that, you want visitors who are your target audience; those interested in your business or services. Without Search Engine Optimization your website is just another online brochure.
With that in mind, our SEO Services will maximize your sites potential to reach your audience. From using our SEO keyword strategies to optimizing your sites content, we employ to maximize your sites marketing potential, whether you have a new or existing site!
SEO Site Optimization (For new or existing sites)
When we create a new site for you, we perform industry research during the initial design phase that informs how we will write the content of your site.
Buffalo Creative Group builds your website str site we look at the whole SEO picture. We perform industry research which informs what terms and keywords we use when writing your site content.
If you have an existing website, we will apply these same steps to completely assess your site and all of its contents. We then can give you an informed overall picture of your site health, and tell you the steps to take to make it work the best for you.
Keywords and well written content are what allows Google, Bing, Yahoo and other search engines to be easily searched by people looking for your particular product or service.
SEO Client Consultation
We will work with you to create a customized cohesive SEO strategy! There is no better way to develop a good online marketing strategy than talking with you about your industry, your goals and hurdles, and what it is that makes your business your passion. From working together in completing our Creative Gathering Document (website worksheet), we use this information to create a cohesive and effective marketing strategy to target the customers you want.
Keyword Research & Per Page Keyword Implementation
Buffalo Creative Group employs industry research, competitive analysis, along with your desired goals that you’d like to achieve ,to find keywords that will optimize your site to be found on major search engines such as Google, Bing, and Yahoo.
Site Content Optimization
This is the nuts and bolts technical implementation of your marketing strategy used when building your site. Pages are built and content is written using our knowledge gained on your industry.
Monthly Strategy Assessment
Each month we gather data such what kind of users are finding your site, what geographic areas are your customers from, what pages on your website are the most popular and other key data points to assess the marketing performance of your site.
Using this data we will make adjustments to your online marketing strategy to ensure your site maintains high visibility in a constantly evolving online marketing environment. We suggest implementing this strategy for at least 3 months before we can accurately start reporting data for you and how your site is performing.
Monthly Per Page Keyword Research & Optimization:
Using our data analysis we evaluate which keywords are driving traffic to your site and what search terms are successfully allowing your customers to find you in their online searches. With this valuable data we will update your site to maintain optimal per page marketing performance.
Monthly Optimization of Site Content for SEO:
Along with monthly keyword optimization, Buffalo Creative Group performs updates to your website’s content such as page copy, images and page structure. This keeps content fresh allowing searches on Google, Bing, Yahoo and other major search engines to see that your site is optimized for relevance.
Citations Listing (Local Directory Listings)
Having business citations play an important part in your business’s online visibility. Buffalo Creative Group’s CItation Listing package provides listing of your business in major citations such as Yelp, Google My Business, Yellow Pages, and Facebook, etc.
There are literally hundreds of different online citations in which to list your business. Choosing which citations will be the most effective in reaching your targeted audience plays a key role your search rankings.
Buffalo Creative Group will incorporate targeted citation listings into your online marketing strategy by helping you decide which citations are the right fit for your business.
Google My Business Creation & Management
A cornerstone of online marketing is maintaining an active Google My Business (GMB) account. Whether it’s potential customers searching for you directly or a user that is performing a general search for services that you offer, having valuable real estate on Google search pages such as a Google My Business card is crucial to successful online marketing.
Buffalo Creative Group offers the Google My Business Creation & Management to setup up your Google My Business account, and maximize your GMB’s potential as a tool for successful online marketing.
Of course! Our SEO specialists can help you whether you have a new or existing site.